One of the main reason why marketing has become so important is over competitive market and digitization, due to this there are multiple options available for a single product and that too on difference in pricing (from high to low) so building trust amongst customer is important and creating a brand value is crucial for the companies to survive in this highly competitive market.
Marketing is important because:
Is a Successful Method of Getting Customers' Attention
aids in strengthening the bond between a company and its customers
Is a Channel of Communication Used to Inform Customers
Helps to Provide Information About Your Business
It promotes corporate expansion.
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